Received 27.11.2025, Revised 20.02.2026, Accepted 09.04.2026 Published 10.04.2026
Character isomorphism is a prevalent form in Chinese character graphics design. Compared to other techniques, the arrangement of internal components plays a more prominent role in conveying meaning, making structural factors pivotal to design success. The aim was to explore the formal mechanisms of isomorphic character design in Chinese graphics and explain how positional layout based on the characteristics of Chinese characters can enrich visual expression. An interdisciplinary approach was used, integrating the morphology of Chinese characters, Gestalt psychology, and semiotic theory. Representative examples were systematically studied through literature review and formal analysis. Findings indicated that character form, arrangement sequence, and metaphor constitute the three primary dimensions influencing structural composition. Character form compatibility forms the foundation of isomorphy, determining the feasibility of component combinations; arrangement sequence directly impacts information reception accuracy via linear and non-linear spatial relationships. while metaphorical mechanisms effectively convey cultural connotations and abstract concepts through the projection of visual imagery. Based on the analysis of these three dimensions, recommendations and methodology for enhancing the graphic expressive efficacy and cultural recognisability of Chinese characters were summarised. These findings not only provide creative strategies and formal guidelines for Chinese character graphics design but also chart viable pathways for visual communication across cultural contexts, thereby facilitating the efficient transmission of thematic information
formal mechanism; arrange order; metaphor; visual cognition; cultural connotation