English
Received 24.10.2024, Revised 12.02.2025, Accepted 26.03.2025
The creative component of the design process is fundamental, as it is associated with the search for innovative solutions. In the creative process, the designer’s imagination plays a leading role – it serves as the foundation for shaping and transforming the vision of the functional and aesthetic image of the future object. This study was aimed to identify and systematise the main strategic directions and techniques that stimulate the creative process in generating innovative solutions within modern design practice. The research methodology included the analysis of information sources on design methods; tools for form development in architectural, industrial, and environmental design; structural and systematic analysis; and synthesis of research results. It has been demonstrated that human imagination operates on the basis of previously formed visual images through perception. The strategic approach to creativity development is shaped by visual-operational experience. It has been established that the main method of generating new ideas is creative experimentation. To stimulate the creative process during the ideation stage, it is advisable to apply techniques such as decomposition, alteration of visual modelling tools, combinatorics, the use of simple and flexible tools, references and analogies, brainstorming, and design heuristics. The practical significance of these findings lies in their application to design practice, the education and training of specialists in artistic and creative fields, and further research in art history, cultural studies, architecture, and design
project visualisation; form development; artistic modelling; visual image; imagination
[1] Al Ruheili, A., & Al Hajri, S. (2021). The role of 3D printing technology in landscape architecture teaching and learning practices. Educational Sciences: Theory & Practice, 21(2), 13-26. doi: 10.12738/jestp.2021.1.001.
[2] Arch2O. (2020). Zaha hadid paintings: What can we learn about the architect's creative framework? Retrieved from https://www.arch2o.com/zaha-hadid-paintings-what-can-we-learn-about-the-architects-creative-framework/.
[3] Arias-Rosales, A. (2022) The perceived value of human-AI collaboration in early shape exploration: An exploratory assessment. PLoS ONE, 17(9), article number 0274496. doi: 10.1371/journal.pone.0274496.
[4] Bender-Salazar, R. (2023). Design thinking as an effective method for problem-setting and needfinding for entrepreneurial teams addressing wicked problems. Journal of Innovation and Entrepreneurship, 12, article number 24. doi: 10.1186/s13731-023-00291-2.
[5] Bodnar, O. (2023). Experimental trends in the design of the architectural environment of Ukraine in the second half of the 20th century. Bulletin of KNUKiM. Series in Arts, (48), 117-124. doi: 10.31866/2410-1176.48.2023.282473.
[6] Boudier, J., Sukhov, A., Netz, J., Le Masson, P., & Weil, B. (2023). Idea evaluation as a design process: Understanding how experts develop ideas and manage fixations. Design Science, 9, article number 9. doi: 10.1017/dsj.2023.7.
[7] Bucur, B., Ban, A., Vlase, S., & Modrea, A. (2023). Creativity and generation of ideas in the design of children’s toys. Children, 10(1), article number 129. doi: 10.3390/children10010129.
[8] Burrows, R. (2018). 3D thinking in design and architecture: From antiquity to the future. London: Thames and Hudson.
[9] Camba, J.D., & Kimbrough, M., & Kwon, E. (2018). Conceptual product design in digital and traditional sketching environments: A comparative exploratory study. Journal of Design Research, 16(2), article number 131. doi: 10.1504/jdr.2018.10014195.
[10] Chavula, C., Choi, Y., & Rieh, S.Y. (2022). Understanding creative thinking processes in searching for new ideas. In Proceedings of the 2022 conference on human information interaction and retrieval (pp. 321-326). New York: Association for Computing Machinery. doi: 10.1145/3498366.3505783.
[11] Childs, P., Han, J., Chen, L., Jiang, P., Wang, P., Park, D., Yin, Y., Dieckmann, E., & Vilanova, I. (2022). The creativity diamond – a framework to aid creativity. Journal of Intelligence, 10(4), article number 73. doi: 10.3390/jintelligence10040073.
[12] Denysenko, Yu., Omelchenko, А., & Makarchuk, J. (2022). Methods and techniques for finding creative solutions. Culture and Contemporaneity, 24(1), 106-110. doi: 10.32461/2226-0285.1.2022.262579.
[13] Foxe, D.M. (2018). Saarinen’s shell game: Tensions, structures, and sounds. In Proceedings of IASS annual symposia, 2018 Boston symposium on historical spatial structures, 1-8.
[14] González-Zamar, M.-D., & Abad-Segura, E. (2021). Digital design in artistic education: An overview of research in the university setting. Education Sciences, 11(4), article number 144. doi: 10.3390/educsci11040144.
[15] Grigg, J. (2020). Materials and tools as catalysts of invention in graphic design ideation. Design Studies, 70, article number 100960. doi: 10.1016/j.destud.2020.100960.
[16] Gu, X., Tong, D., Shi, P., Zou, Y., Yuan, H., Chen, C., & Zhao, G. (2023). Incorporating STEAM activities into creativity training in higher education. Thinking Skills and Creativity, 50, article number 101395. doi: 10.1016/j.tsc.2023.101395.
[17] Hassan, S.M. (2023). SCAMPER as a creative idea generation method: Case study on graphic design students. Information Sciences Letters, 12(4), 1417-1426.
[18] Hua, M., Han, J., Ma, X., & Childs, P. (2019). Exploring the effect of combinational pictorial stimuli on creative design performance. Proceedings of the Design Society: International Conference on Engineering Design, 1(1), 1763-1772. doi: 10.1017/dsi.2019.182.
[19] Jagtap, S. (2018). Design creativity: Refined method for novelty assessment. International Journal of Design Creativity and Innovation, 7(1-2), 99-115. doi: 10.1080/21650349.2018.1463176.
[20] Jin, X., & Dong, H. (2020). New design heuristics in the digital era. In Proceedings of the Design Society: DESIGN conference (Vol. 1, pp. 607-616). Cambridge: Cambridge University Press. doi: 10.1017/dsd.2020.321.
[21] Kashchenko, O.V. (2013). Formation in design and architecture based on the modeling of bioprototypes. (Doctoral thesis, Kyiv National University of Construction and Architecture, Kyiv, Ukraine).
[22] Kaufman, J.C., & Sternberg, R.J. (Eds.). (2020). The Cambridge Handbook of Creativity (2nd ed.). Cambridge: Cambridge University Press.
[23] Kaufman, J.C., Kapoor, H., Patston, T., & Cropley, D.H. (2023). Explaining standardized educational test scores: The role of creativity above and beyond GPA and personality. Psychology of Aesthetics, Creativity, and the Arts, 17(6), 725-734. doi: 10.1037/aca0000433.
[24] Kim, B., & Jung, E.-C. (2023). Three unique concept explorations in sketching based on conceptual combinations in associative extension and schematic structure. Thinking Skills and Creativity, 48, article number 101281. doi: 10.1016/j.tsc.2023.101281.
[25] Leach, N. (2023). Architecture in the age of artificial intelligence an introduction to AI for architects. TECHNE – Journal of Technology for Architecture and Environment, 25, 272-273. doi: 10.36253/techne-14769.
[26] Leblanc, T. (2015). Sketching as a thinking process. In DS 82: Proceedings of the 17th international conference on engineering and product design education (e&pde15), great expectations: Design teaching, research & enterprise (pp. 606-611). Loughborough: The Design Society.
[27] Lee, J.W., Daly, S.R., Huang-Saad, A., Rodriguez, G., DeVries, Q., & Seifert, C.M. (2021). A solution in search of problems: A cognitive tool for solution mapping to promote divergent thinking. Journal of Engineering Design, 32(6), 300-321. doi: 10.1080/09544828.2021.1887462.
[28] Li, H., Lu, Q., & Lachmayer, R. (2022). A modeling framework to support the implementation of engineering changes in designing complex products. Research in Engineering Design, 33(3), 249-271. doi: 10.1007/s00163-022-00388-x.
[29] Ma, K., Grandi, D., McComb, Ch., & Goucher-Lambert, K. (2023). Conceptual design generation using large language models. ARXIV. doi: 10.48550/arXiv.2306.01779.
[30] Mazzone, M., & Elgammal, A. (2019). Art, creativity, and the potential of artificial intelligence. Arts, 8(1), article number 26. doi: 10.3390/arts8010026.
[31] Muller, M., Houde, S., Gonzalez, G., Brimijoin, K., Ross, S.I., Moran, D.A.S., & Weisz, J.D. (2024). Group brainstorming with an AI agent: Creating and selecting ideas. In International conference on computational creativity. Denver: ICCC 2024.
[32] Page, T. (2019). A comparison of haptic sketching and digital sketching: Considerations of final year design students. International Journal of Information and Communication Technology Education (IJICTE), 15(2), 146-161. doi: 10.4018/IJICTE.2019040109.
[33] Samaniego, M., Usca, N., Salguero, J., & Quevedo, W. (2024). Creative thinking in art and design education: A systematic review. Education Sciences. 14(2), article number 192. doi: 10.3390/educsci14020192.
[34] Sinha, S., & Chakravarthy, B.K. (2023). Role of random analogy as catalyst to creative idea generation in the early stage of new product design. In A. Chakrabarti & V. Singh (Eds.), Design in the era of Industry 4.0, (Vol. 3) (pp. 475-487). Berlin: Springer. doi: 10.1007/978-981-99-0428-0_39.
[35] Sklyarenko, N.V. (2023). Visual communications in design: Dynamic concepts of sustainable development. Humanities Science Current Issues, 3(69), 58-64. doi: 10.24919/2308-4863/69-3-8.
[36] Velasquez-Posada, A.M. (2019). How to be systematic with mood boards? In 2019 IEEE Frontiers in Education Conference (FIE) (pp. 1-4). Covington: IEEE. doi: 10.1109/FIE43999.2019.9028383.
[37] Weisberg, R.W. (2020). Rethinking Creativity. In Rethinking creativity: Inside-the-box thinking as the basis for innovation. Cambridge: Cambridge University Press.
[38] What are the Stages of Creativity? (2021). The interaction design foundation. Retrieved from https://www.interaction-design.org/literature/article/what-are-the-stages-of-creativity.
[39] Wu, S., van den Hende, E., Hultink, E.-J., & Calabretta, G. (2024). Inspiration for styling tasks. Design Studies, 91-92, article number 101254. doi: 10.1016/j.destud.2024.101254.
[40] Yakovlev, M.I. (2007). Composition + geometry. Kyiv: Karavela.
[41] Yilmaz, S., Daly, S.R., Seifert, C.M., & Gonzalez, R. (2015). How do designers generate new ideas? Design heuristics across two disciplines. Design Science, 1, article number 4. doi: 10.1017/dsj.2015.4.
[42] Zhang, W., & Ranscombe, C. (2021). Embracing new visualisation tools in education: How the learning experience of digital sketching influences its use in design practice. Proceedings of the Design Society, 1, 1353-1362. doi:10.1017/pds.2021.135.
[43] Zhang, Y., Capra, R., & Li., Y. (2020). An In-situ study of information needs in design-related creative projects. In Proceedings of the 2020 conference on human information interaction and retrieval (pp. 113-123). New York, USA. doi: 10.1145/3343413.3377973.
[44] Žujović, M., Obradović, R., Rakonjac, I., & Milošević, J. (2022). 3D printing technologies in architectural design and construction: A systematic literature review. Buildings, 12(9), article number 1319. doi: 10.3390/buildings12091319.
Українська